Brand voice refers to the specific tone, language, and personality that a company or brand uses to communicate with its target audience. It’s a combination of elements such as word choice, syntax, punctuation, and style that helps to create a distinct look and feel for the brand. 😎 🎉
How does brand voice work?
In Vista Social, you can particularly use brand voice when creating social captions with the help of the AI Assistant tool. Basically we ask the AI tool to consider a profile group's brand voice in its caption generation.
As an example, you have defined your brand voice like this:
“Be always funny, include jokes and fun facts”.
Now every time you generate a caption with the AI Assistant, you will notice that your content includes jokes and fun facts.
How to set up my brand voice?
1. To set up your brand voice, go to Settings > Profile groups. Click on the action button of your selected profile group then click 'Edit'.
2. Scroll down to 'Brand voice', then add something that matches your brand's demeanor and communication style (this could be a set of keywords, a phrase, or a sentence).
3. Don't forget to hit 'Save'!
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