To stand out in the crowded world of social media, customization is key. Images and videos tailored to your specific social profiles can help you leave a lasting impression!
In this guide, we'll walk you through the process of adding custom media for each of your social profiles when cross-posting across different networks. This article contains the following sections:
Why is Custom Media Important?
Below are some of the reasons why customizing your media for each network is important:
1. Platform-Specific Requirements: Each social network has its own set of technical specifications and guidelines for media. For example, Instagram and Pinterest favor vertical images, while YouTube is designed for videos. Adhering to these requirements ensures that your content displays correctly, avoiding issues like cropping, distortion, or low resolution.
2. Relevance: Different social media platforms cater to distinct audiences and content styles. Customized media allows you to tailor your visuals to fit the preferences and expectations of each platform, making your content more relevant and effective.
3. User Expectations: Social media users have different expectations and behaviours on each platform. Content that resonates on one platform may not work as effectively on another. By tailoring your media to each network, you can cater to user preferences and habits, increasing the chances of engagement.
4. Algorithmic Preferences: Social media algorithms often prioritize certain types of content. For example, Facebook may favor video content, while Twitter may prioritize tweets with images. Adapting your media to these preferences can increase your content's visibility in users' feeds.
Adding Custom Media to your Post
- To customize your media, click on "Create" and start creating your post.
- In the preview customization area on the right-hand side, click on the network you want to customize your media for (e.g., Instagram).
- By clicking inside the media customization box, you can add/remove images and videos as well as add custom media items.
- You’ll see a note above the main caption telling you that the media has been customized and has to be managed on the right. 👉
Note: When you add a custom media, the specific network's media that you are editing will be unlinked from the main media in the middle of the publisher screen. Any changes you apply to the main media will not appear in the media preview of the social profile you edited.
By customizing media for each social profile or network, you can use images and videos that are specific to that platform, which can increase your posts' quality, engagement, and improve your overall social media strategy. Give it a try, and let us know how it works for you!
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